Services
Ecommerce | Digital Marketing | Product Management | Omnichannel
Services
Overview
With extensive experience in e-commerce, B2B distribution, technology management, product management, and digital marketing, I specialize in helping startups and early-stage companies navigate the critical stages of their growth. I’m passionate about working with businesses at the beginning of their journey, where my expertise can have the most impact. Whether you're launching a new product, optimizing your digital presence, or looking to streamline operations, I can offer tailored strategies that align with your unique needs and goals.
My approach is hands-on and results-driven, with a focus on building strong foundations for long-term success. I’m committed to guiding you through the challenges of scaling your business, from setting up effective e-commerce platforms to crafting impactful marketing campaigns. Let’s talk to see if I can help you launch your venture successfully in this competitive market.
Ecommerce Strategy and Implementation Consulting
As an experienced consultant in e-commerce strategy and implementation, I help businesses build a strong, scalable foundation for online success. Whether you’re launching a new e-commerce store or refining an existing one, I offer a comprehensive approach to ensure your online business operates efficiently and effectively. From selecting the right e-commerce platform to optimizing user experience and streamlining checkout processes, I guide you through the entire process. I focus on creating a seamless shopping experience that not only attracts customers but also keeps them coming back, increasing both conversion rates and customer loyalty.
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In addition to platform setup and design, I also work with clients to define clear, actionable strategies for growth. This includes market research, competitive analysis, and pricing strategies that position your business for success. I help identify key performance indicators (KPIs) and develop marketing strategies that align with your brand’s goals. Whether you’re focused on improving SEO, launching paid advertising campaigns, or enhancing your product catalog, my goal is to drive measurable results and help you scale efficiently. By collaborating closely with your team, I ensure that your e-commerce operations are optimized for long-term profitability and growth.
Digital Marketing Consulting
In my digital marketing consulting services, I help businesses craft data-driven marketing strategies that drive traffic, increase engagement, and boost sales. With a strong background in both e-commerce and digital marketing, I specialize in creating campaigns that not only attract potential customers but also convert them into loyal, long-term buyers. Whether you're looking to enhance your online presence through SEO, paid search advertising, email marketing, or social media, I tailor each strategy to meet the unique needs of your business and target audience. My approach focuses on aligning your marketing efforts with your business goals, ensuring that every campaign is designed for maximum impact.
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I also help businesses analyze and optimize their current digital marketing efforts. Through deep data analysis, I identify key areas of improvement, from refining your ad spend to optimizing landing pages for better conversion. Additionally, I provide actionable insights into customer behavior, using this data to continuously fine-tune campaigns and strategies. From content marketing to paid ads and conversion optimization, I guide your team through each step, ensuring your marketing investments provide the best return. Whether you're just getting started or looking to level up your existing digital marketing efforts, my goal is to create scalable, results-driven campaigns that fuel growth and drive measurable business outcomes.
Product and Project Management Consulting
In my product and project management consulting services, I help businesses streamline their processes, improve efficiency, and successfully bring new products to market. With extensive experience in both e-commerce and B2B distribution, I guide clients through every phase of product development, from ideation to launch. I work with your team to define clear objectives, set realistic timelines, and implement effective project management frameworks to ensure that projects are completed on time and within budget. By prioritizing key milestones and managing resources effectively, I help you reduce risk and increase the likelihood of success in highly competitive markets.
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For product management, I assist with everything from market research and product roadmaps to feature prioritization and customer feedback integration. My goal is to help you build products that not only meet the needs of your customers but also drive business growth. I bring a data-driven approach to decision-making, ensuring that your product development is aligned with market demand and your company's strategic objectives. Whether you're working on a new product launch, optimizing existing offerings, or managing complex cross-functional teams, I provide the expertise and guidance needed to keep your projects on track and moving forward. Through collaboration and proven methodologies, I help transform ideas into tangible, successful products.
Omnichannel Consulting
In my omnichannel strategy consulting services, I help businesses create seamless, integrated experiences across all customer touchpoints, whether online or offline. In today’s competitive landscape, customers expect a consistent and personalized experience, whether they’re shopping in a store, browsing your website, or interacting with your brand on social media. I work with you to develop a strategy that connects all your channels—e-commerce, brick-and-mortar stores, mobile apps, and more—ensuring they work together to enhance the customer journey. From inventory management and order fulfillment to customer service and marketing, I help you align your processes and systems to deliver a smooth, unified experience that keeps customers engaged and satisfied.
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I also assist in refining your digital and physical marketing efforts to drive sales and customer loyalty across all channels. This includes optimizing your digital presence, running targeted advertising campaigns, and integrating data from all channels to offer personalized promotions and content. Whether you’re looking to launch an omnichannel loyalty program, improve your e-commerce platform, or streamline cross-channel marketing, I bring a strategic and results-driven approach that ensures every touchpoint works in harmony. By combining my expertise in digital
Certifications
Certified Scrum Master
Scrum Alliance
Certified Scrum Product Owner
Scrum Alliance
Professional
Scrum Master
Scrum.org
Professional
Scrum Product Owner
Scrum.org
Professional
Sm with Kanban
Scrum.org
Tools
Content Management
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Drupal
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Elementor
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HubSpot CMS
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Medium
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Wix
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Wordpress
CRM
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Agile CRM
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Capsule
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FreshSales
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HubSpot
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Nimble CRM
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Really Simple Systems
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Salesforce
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Sugar CRM
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Zoho CRM
Ecommerce
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Big Commerce
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Magento (Adobe Commerce)
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Shopify
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Marketplaces
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Amazon Seller Central​
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Ebay Seller Hub
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Bonanza
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Project Management
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Asana
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Airtable
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Basecamp
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ClickUp
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Jira
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Monday.com
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Trello
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Wrike
Other
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Adobe Photoshop
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Balsamiq
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Canva
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Google Workspaces
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Microsoft Office
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Slack
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WorkFlowy
Skill Set
Business
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Account Management
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Agency Experience
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B2B Sales & Distribution
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Business Development
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Business & LLC Formation
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Brand Development
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Consulting
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Digital Marketing
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Ecommerce Buying & Sales
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Logistics & 3PL Services
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​Retail Buying
Creative
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Agile CRM
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Narrative Design
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Narrative Outlining
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Screenwriting
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System Gamification
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Video Game Balancing
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Video Game System Design
Technology
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Agency Experience
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Automation Design
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Foundational HTML
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Foundational CSS
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Product Management
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Product Roadmapping
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Project Management
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Kanban​
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Scrum
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Waterfall
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User Stories​
Domains
Core Domains
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B2B Sales, distribution, and operations.
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Digital Marketing.
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E-commerce sales, merchandising, and digital marketing.
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Technical and non-technical team leadership.
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Product and project management.
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Creative design and development
B2B Sales & Distribution
I have an extensive background in B2B distribution, having worked on both the supplier and buyer sides. My industry experience began with contributing to the launch of Titanic Sales, where I played an important role in its sustained growth over several years. This experience provided me with expertise in closeout, overstock, and liquidation operations. Additionally, as the e-commerce manager at Leef USA, I successfully managed sales to national distributors and retailers. In B2B, cultivating strong relationships and tirelessly finding the right deals to facilitate for suppliers and buyers are the keys to success.
E-Commerce
I started my e-commerce career at Overstock.com, a major player in national e-commerce, where I began as a fraud analyst. I quickly transitioned into merchandising, learning the ropes of purchasing, drop shipping, and online sales from seasoned experts. Moving on from Overstock, I led e-commerce operations for Leef USA, gaining extensive experience in e-commerce management from a brand’s perspective. With each new venture, I’ve picked up valuable skills in e-commerce and digital marketing. I’ve been fortunate to collaborate with outstanding companies and teams along the way.
Technology & Mobile Apps
I began my career by managing development teams as a quality assurance manager and producer in the video game industry. Over time, I expanded into overseeing website and app development teams, gaining diverse experience in other technology segments. Leading teams at agencies exposed me to client projects across many different industries. Notably, I spearheaded a development team for a California-based startup, creating a new social media platform. I thrive on organizing and guiding the creation of innovative technology experiences.
Creative Entertainment Development
I began my career in the video game industry, where I spent over nine years gaining invaluable experience in different disciplines. Although my path has since taken different directions, I still have a passion for game design and producing. Game development – blending technology, art, and storytelling – continues to inspire me creatively. With credits on 12 commercially released titles, I look forward to contributing to future projects in this industry.