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Experience

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Career

Zallzo Brands for Less company logo

Zallzo

Vice President of Operations & Technology

Oct 2022 - Present

  • Strategic, operational, and merchandising leadership

  • Develop SOPs, processes, and documentation.

  • E-commerce operations, drop ship, and marketplaces.

  • Inventory purchasing and merchandising (online & in-store)

  • Direct digital marketing strategy and implementation.

  • Mange product photography studio and SKU building team.

  • Manage EDI and drop shipping operations.

  • Oversee technology acquisition and integration.

Titanic Sales Group company logo

Titanic Sales Group

Vice President of Operations & Development

Sep 2013 - Present

  • ​New brand acquisition and GTM strategic planning.

  • Business development and account management.

  • Inventory purchasing and B2B inventory sales.

  • Manage company’s RangeMe account and sales.

  • Maintain catalog (Shopify). 

  • CRM (HubSpot). 

  • ERP (Odoo).

  • IKB (Notion).

  • Manage EDI and drop ship operations.

  • Maintain company website content and functionality.

  • Direct an external development team to maintain internal tools and external integrations.

RoarSocial company logo

UpRoar Technologies

Product Manager (Contractor)

Feb 2022 - Sep 2022

  • In stealth mode - work covered by NDA.

  • Contributed to business and strategic initiatives.

  • Designed core systems and app functionality.

  • Managed product backlog and prioritization in Jira.

  • Maintained product documentation in Confluence.

  • Organized processes and procedures for task management.

  • Provided guidance and training for Jr. Product Managers.

  • Oversaw transition of software through various version.

  • Maintained organization of multiple software branches.

iBoats company logo

iBoats

Product Manager

Jan 2020 - Sep 2022

  • Directed development of company’s Magento, Legacy, and community support platforms.

  • Conducted talent searches and led hiring process for new developers.

  • Prioritized backlog in Jira and maintained documentation in Confluence.

  • Led Scrum ceremonies and maintained Scrum artifacts.

  • Led coordination of Magento site redesign.

  • Maintained relationships with technical / middleware vendors.

  • Coordinated integrations with vendor’s technical teams.

Origin Studios company logo

Origin Studios

Technical Project Manager

Jul 2019 - Apr 2021

  • Served as project manager, product owner, and ScrumMaster for multiple teams.

  • Guided teams through Scrum ceremonies and maintained Scrum artifacts.

  • Performed client account management in an agency environment.

  • Performed use case analysis, change order execution, documentation, and reporting.

  • Turned stakeholder requests into user stories for technical requirements.

  • Maintained product and sprint backlogs for multiple concurrent projects.

  • Led development of complex automations for clients using the Workato platform.

  • Directed client trainings and reviews for built automations.

  • Successfully delivered over 80 complex projects to various clients in several industries.

  • Served as marketing project manager for a video game release for a European game publisher.

  • Developed project plans for client hardware development.

Power Music company logo

Power Music

Technical Project Manager

Mar 2017 - Feb 2018

  • Managed four remote teams of developers as ScrumMaster for web and mobile.

  • Responsible for the tech budget, development resource planning, and road mapping.

  • Secured a new ERP, Odoo ERP, to pull all of the company’s records into a single location.

  • Utilized Asana, Trello, Basecamp, and Jira to manage projects across the organization.

  • Designed and directed the development of the company’s Android and iOS apps.

  • Directed the redesign and development of five e-commerce websites.

  • Designed and led development of a partner portal for managing subscription accounts.

Leef USA company logo

Leef USA

E-Commerce Manager

Feb 2014 - Jan 2017

  • Defined the company’s e-commerce GTM strategy.

  • Managed an international team that supported global e-commerce operations.

  • Drove weekly strategy and status calls with internal stakeholders.

  • Oversaw the Leefco.com websites, e-commerce marketplaces, and B2B sales.

  • Managed inventory ordering and forecasting for e-commerce channels.

  • Built and maintained relationships with key distribution, technology, and marketing partners.

  • Managed product content syndication through a global data aggregator and an internal PIM.

  • Oversaw affiliate marketing and card abandonment retargeting platforms.

  • Managed outsourced Google Ads and social media digital marketing.

  • Developed a product refurbishment program that turned a cost center into a profit center.

  • Proposed new product that led to the creation of the Leaf iBridge Air Wireless Flash Drive

  • Directed website design, development, and integrations.

  • Managed data interchange between service providers, 3PLs, and retailers via EDI.

Overstock.com company logo

Overstock.com

Buyer for Electronics, Computers, and Video Game Systems

Mar 2007 - Aug 2013

  • Managed the consumer electronics, computers, and video game systems categories.

  • Conducted negotiations, contracting, and on-boarding of new suppliers

  • Communicated with distributors and manufacturers on a daily basis.

  • Capitalized on new market opportunities and added dozens of new brands to the website.

  • Increased profitability through effective use of BERs and MDF funding.

  • Represented the company at conventions and trade shows.

  • Contributed to process engineering and the development of internal systems.

  • Designed new automated SKU building process that tippled sellable SKU count.

Sensory Sweep Studios company logo

Sensory Sweep Studios

Associate Producer | Game Designer | QA Manager

2004 - Sep 2006

  • Directed development of company’s Magento, Legacy, and support systems.

  • Led redesign and consolidation program of company’s platforms.

  • Directed scrum ceremonies and maintained scrum artifacts.

  • Maintained relationships with various external technical teams.

  • Coordinated vendor integrations and data interchange.

  • Led the talent search and hiring of new developers. 

Saffire Corporation company logo

Saffire Corp

Quality Assurance Manager

2003 - 2004

  • Served as QA Manager overseeing testing across three platforms.

  • Managed a team of internal testers.

  • Managed an external team of testers from Vivendi Universal Games.

  • Generated marketing and promotional assets for media outlets and internal teams.

  • Drafted game concepts for pitches to Atari and Funimation.

  • Concepts included: Transforms, G.I. Joe, Jackie Chan, and Dragon Ball Z.

Microsoft Game Studios company logo

Microsoft Game Studios

Quality Assurance Analyst

2003 - 2004

  • Performed level QA for Links 2024 (Xbox).

  • Performed Sys Link testing on Top Spin (Xbox).

  • Performed Sys Link testing on Amped (Xbox)

  • Experimented with automated crash testing 

Acclaim Entertainment company logo

Acclaim Entertainment

Quality Assurance Lead

2001 - 2002

  • Led testing on the Xbox & Nintendo GameCube platform for Legends of Wrestling II.

  • Performed stability, bug regression, ad hoc, and certification testing.

  • Developed game design concepts based on licensed properties.

Certifications

Scrum Alliance Certified Scrum Master badge

Certified Scrum Master

Scrum Alliance

Scrum Alliance Certified Scrum Product Owner badge

Certified Scrum Product Owner

Scrum Alliance

Scrum.org Professional Scrum Master badge

Professional

Scrum Master

Scrum.org

Scrum.org Professional Scrum Product Owner badge

Professional

Scrum Product Owner

Scrum.org

Scrum.org Professional Scrum with Kanban badge

Professional

Scrum with Kanban

Scrum.org

Tools

Content Management

  • Drupal

  • Elementor

  • HubSpot CMS

  • Medium

  • Wix

  • Wordpress

CRM

  • Agile CRM

  • Capsule

  • FreshSales

  • HubSpot

  • Nimble CRM

  • Really Simple Systems

  • Salesforce

  • Sugar CRM

  • Zoho CRM

Ecommerce

  • Big Commerce

  • Magento (Adobe Commerce)

  • Shopify

  • Marketplaces

    • Amazon FBA

    • Amazon Seller Central​

    • Bonanza

    • Ebay Seller Hub

    • Walmart Marketplace

Project Management

  • Asana

  • Airtable

  • Basecamp

  • ClickUp

  • Jira

  • Monday.com

  • Trello

  • Wrike

Other

  • Adobe Photoshop

  • Balsamiq

  • Canva

  • Google Workspaces

  • Microsoft Office

  • Slack

  • WorkFlowy

Skill Set

Business

  • Account Management

  • Agency Experience

  • B2B Sales & Distribution

  • Business Development

  • Business & LLC Formation

  • Brand Development

  • Consulting

  • Digital Marketing

  • Ecommerce Buying & Sales

  • Logistics & 3PL Services

  • ​Retail Buying

Creative

  • Agile CRM

  • Narrative Design

  • Narrative Outlining

  • Screenwriting

  • System Gamification

  • Video Game Balancing

  • Video Game System Design

Technology

  • Agency Experience

  • Automation Design

  • Foundational HTML

  • Foundational CSS

  • Product Management

  • Product Roadmapping

  • Project Management

    • Kanban​

    • Scrum

    • Waterfall

  • User Stories​

Domains

Kid with a rocket strapped to his back representing core domain skill sets

Core Domains

  • B2B Sales, distribution, and operations.

  • Digital Marketing.

  • E-commerce sales, merchandising, and digital marketing.

  • Technical and non-technical team leadership.

  • Product and project management.

  • Creative design and development

Man standing in the center of a digital gateway representing B2B sales and distribution

B2B Sales & Distribution

I have an extensive background in B2B distribution, having worked on both the supplier and buyer sides. My industry experience began with contributing to the launch of Titanic Sales, where I played an important role in its sustained growth over several years. This experience provided me with expertise in closeout, overstock, and liquidation operations. Additionally, as the e-commerce manager at Leef USA, I successfully managed sales to national distributors and retailers. In B2B, cultivating strong relationships and tirelessly finding the right deals to facilitate for suppliers and buyers are the keys to success.

Computers with digital data escaping the screen representing E-commerce

E-Commerce

I started my e-commerce career at Overstock.com, a major player in national e-commerce, where I began as a fraud analyst. I quickly transitioned into merchandising, learning the ropes of purchasing, drop shipping, and online sales from seasoned experts. Moving on from Overstock, I led e-commerce operations for Leef USA, gaining extensive experience in e-commerce management from a brand’s perspective. With each new venture, I’ve picked up valuable skills in e-commerce and digital marketing. I’ve been fortunate to collaborate with outstanding companies and teams along the way.

A wall of blue computer monitors representing technology and mobile apps

Technology & Mobile Apps

I began my career by managing development teams as a quality assurance manager and producer in the video game industry. Over time, I expanded into overseeing website and app development teams, gaining diverse experience in other technology segments. Leading teams at agencies exposed me to client projects across many different industries. Notably, I spearheaded a development team for a California-based startup, creating a new social media platform. I thrive on organizing and guiding the creation of innovative technology experiences.

a cartoon style vehicle emerging from a portal representing creative entertainment development

Creative Entertainment Development

I began my career in the video game industry, where I spent over nine years gaining invaluable experience in different disciplines. Although my path has since taken different directions, I still have a passion for game design and producing. Game development – blending technology, art, and storytelling – continues to inspire me creatively. With credits on 12 commercially released titles, I look forward to contributing to future projects in this industry.

(C) 2024, Joseph Gonzalez

All Rights Reserved

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